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DBA Marketing - Digital Marketing Optimisation
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Digital Optimisation

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Optimise your Comms strategy




DBA develop strategies for brands,
building a deep understanding of their customers and positioning them to differentiate in the market. We then develop creative ideas and messaging to connect and delight customers, leading to conversion.


How we work. We consult with brand owners to understand objectives and issues they are aiming to overcome. We then develop a strategy, creative ideas and a plan to optimise your performance and maximise impact.






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Design, Content, Personalise.


We then advise on identifying key channels, design the right solution for your brand.

Plans are tailored to your needs.

Web Design
UX / UI design
Content

Performance marketing

Personalisation



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 Finding the TENSION POINT

In today's complex world brand owners often get lost in the detail of their product and market. What's important to them is not always important to their customers. Our approach is to cut through and find the TENSION POINT. An idea that provokes attention and drives people to interact - providing the catalyst for creative content that drives engagement and conversion.



What we do

  

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Personalised content at pivotal moments.

We look deeply into research and data to understand what is driving behaviour and what are the pivotal moments in the customer journey.

Our approach gets to the truth of what's driving decison maker's behaviour, isolating the actions and content required to drive growth.




Marketing skills and disciplines:  

  • Marketing strategy development

  • Budgeting, forecasting and ROI

  • Media and analytics evaluation

  • Customer research and insight  

  • Creative content & Communications strategy

  • Digital marketing strategy and commerce

  • Data and CRM  

  • Agency performance evaluation

  • Marketing technology implementation




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25 years' experience in marketing for major brands, organisations and government. 

Focused on delivering return on investment from effective marketing planning and implementation. Working with clients as an extension of their team to deliver clear strategy and thinking, ensuring best practice in line with industry standards. Typically working with CEOs, CMO, brand owners and organisations to evaluate their marketing and to identify steps to optimise performance across all disciplines.  




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Get results

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In today's fast changing markets, leading brands need to be quick to analyse data, distil complex business issues and to create rapid solutions that attract and convert. DBA provides direct access to digital strategists, able to unlock the potential of your brand or organisation. Our TENSION POINT process creates a framework to take the complexity out of your strategy and to give clarity, focus and creativity to tackle the drivers of behaviour that matter.

Together we help you build your brand story and to design a customer experience that is engaging and builds trust.


SERVICES

Brand Strategy

Creative Content

Social Media Strategy

CRM/ABM

Data Strategy






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Client experience
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Expertise
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Get in Touch



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External link opens in new tab or windowDBA Marketing , Strawberry Hill, London, Middlesex TW1 4NQ

Phone: +44.7377451278 | Email: david.bedford@dbamarketing.co.uk | Office Hours: Mon-Sat 09:00 am to 6:00 pm

 

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